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Type:                                Research and Strategy Project

Year:                                10.2018-03.2019

Tutor:                               Prof. Gert Trauernicht, Prof. Martin Topel

Work:                                Group work

Background Infos:

Hospital Acquired Infections (HAI) are common globally and associated with a substantial clinical and economic burden. Within HAI, Surgical Site Infection (SSI), and Bloodstream Infection (BSI) impose significant burdens on patients, healthcare systems and payers. Johnson & Johnson cooperation with us with the task to develop deep insights into the unmet needs in HAIs and to identify potential solutions or opportunities to better meet customers' needs in helping them achieve their infection prevention goals.

 

Process

1. fields of research

- Definition of scope

- Getting an overview

- Planning the next steps

2. findings

- What we found out

- What does that mean?

- A need to go deeper?

3. potential fields

- Recognizable patterns

- Setting a focus

- Summarizing

4. Pre-concepts

- How to solve?

- Micro solutions

- Isolated framing

5. Consolidation

- Combination of solutions

- Find relatives

- Strenghthen ideas


Tools

Desktop Research

In order to gain qualitative background-knowledge, we started to dive deep into encyclopedias, papers and reports.

hospital

We observed German hospitals to collect artefacts and knowledge for deeper understanding of causalities. We had the opportunity to shadow doctors and nurses during their working day to find interesting keyfacts.

post it

We generated insights through expert interviews, Visitation of Medica the international trade fair in Düsseldorf. Then post the all key finding on the wall.


Blueprint

In our Project, we created a blueprint of a hospital with all our involved stakeholders, it as an outcome of our research. The main insights are called touchpoints, they are the moments in which one or more stakeholders are in contact with the patient, here hide the important potential which related to HAI.

stakeholder profiles

As an outcome of our research we created stakeholder profiles, which describe the involved groups of people we identified as most important. The stakeholder profile shall inform about the most important jobs to be done, daily routines and rational facts, but also deal with pains and gains of the stakeholder in a less emotional way than personas do.

culture probe

In order to get more information about our main stakeholder groups, we decided to work with cultural probes next to our interviews. We created one cultural probe for nurses to get insides from their workday andpersonal attitudes, and a second cultural probe for patients to get some impression about their hospital stay.